Technology

Unveiling the Trend: Why Tech Giants Embrace Cute Mascots

BBC Business

Discover why major tech brands like Apple and Microsoft are leveraging cute mascots to enhance connections and foster trust with consumers.

Microsoft and Apple embrace mascots to humanize brands.

Research shows mascots boost market share by 37%.

Google's Android robot gets personalized with user selfies.

Experts warn of potential manipulation with AI mascots.

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