Business
PepsiCo Wins Back Snackers with Cheaper Doritos and Lays
BBC Business
PepsiCo's recent price cuts on Doritos and Lays have revived sales, demonstrating their commitment to affordability amidst changing consumer habits.
PepsiCo's sales surged 8.5% to $19.4 billion in Q1.
Strategic price cuts of up to 15% helped regain consumer trust.
Operating profit rose 25% to $3.2 billion in the same period.
Over 70% of U.S. products are single-serve, targeting portion control.
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