Technology

Oura Launches Ring 4 in India’s Competitive Smart Ring Market

TechCrunch

Oura's debut in India's smart ring market introduces its premium Ring 4, challenging local brands amid a price-sensitive landscape. Will it thrive?

Oura launches Ring 4 in India, priced from ₹28,900.

India's smart ring market shrinks by 30.6% in 2025, IDC reports.

Ultrahuman leads with 30.4% market share; Oura faces tough competition.

Oura's subscription model offers personalized health insights.

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