Entertainment

Indian Cinema Celebrates 113 Years: Phalke's Marketing Genius

Bollywood Hungama

Discover how Dadasaheb Phalke revolutionized film marketing in India on the 113th anniversary of Indian cinema, beginning with Raja Harishchandra.

Indian cinema marks 113 years since Raja Harishchandra's release.

Dadasaheb Phalke overcame societal stigma to launch Indian filmmaking.

Phalke introduced press screenings, revolutionizing film marketing.

Raja Harishchandra faced initial struggles but set the stage for future films.

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