Business

German Court Rules Against Milka in Major Shrinkflation Case

BBC Business

A German court rules against Milka for misleading consumers with shrinkflation practices, sparking discussions on transparency in product labeling.

German court rules Milka misled consumers with shrinkflation.

Milka bar's size reduced from 100g to 90g, yet packaging unchanged.

Consumer backlash led to Milka being named 'rip-off packaging of the year 2025.'

Rising chocolate prices push brands to consider shrinkflation tactics.

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