Varun Dhawan's Unique Strategy: 3500 College Students as Promoters
Bollywood Hungama
Discover how Varun Dhawan transformed 3500 college students into free social media promoters during *Badlapur* promotions, reshaping film marketing strategies.
Varun Dhawan engaged 3,500 students to promote *Badlapur*.
His strategy led to 7,000 views on social media for the film's release date.
Memes played a crucial role in the success of *Border 2*.
Audience authenticity remains key in a digital age.