Ferrari's Luce EV Faces Backlash: Is the Iconic Brand at Risk?
BBC Business
Ferrari's Luce EV faces fierce backlash as critics question its design and brand identity. Can the iconic automaker navigate this electric transition successfully?
Ferrari's Luce EV sparks controversy with critics and investors.
Shares plunged 8% following the Luce's unveiling.
Critics argue Luce deviates from Ferrari's legendary design.
Is Ferrari's identity at risk in the electric vehicle market?