Businesses Face Major Traffic Drops Due to AI Search Shifts
BBC Business
Businesses are facing significant traffic declines due to AI's influence on search. Discover how companies like HubSpot are adapting to this new reality.
HubSpot lost 140 million website visits due to AI shifts.
AI tools are changing how users find information online.
Answer Engine Optimization (AEO) is crucial for visibility.
Companies must adapt content strategies to AI search behavior.