Entertainment
Breaking: YRF to Invest Rs 150 Crores in Micro-Dramas
Bollywood Hungama
YRF announces a major investment in micro-dramas and a direct-to-consumer app, led by CEO Akshaye Widhani. Discover what this means for Bollywood.
YRF invests Rs 150 crores in groundbreaking micro-drama content.
Akshaye Widhani leads the new vertical, promising innovative storytelling.
Micro-dramas could reshape Bollywood's approach to content consumption.
The global market for micro-dramas is projected to reach $10 billion by 2025.
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