Anta: The Chinese Brand Challenging Nike and Adidas
BBC Business
Anta, the Chinese sportswear giant, is set to challenge Nike and Adidas, with global ambitions and a flagship store in Beverly Hills. Discover its journey.
Ding Shizhong started Anta with just 600 pairs of shoes.
Anta's first U.S. store opened in Beverly Hills in February 2023.
The brand aims to be the 'Anta of the world', not just China.
Jinjiang is known as the 'shoe capital of the world'.